I started writing at the age of 8. Sometimes, I feel I express myself better on paper than through spoken words.
This makes writing one of my longest hobbies. And it has also become a career.
Articles
I have contributed marketing insights that connect East-West to leading media outlets such as AdWeek, Jing Daily, WARC, Creativebrief and Marketing in Asia.
Editing
Projects include Context, a biannual publication for the nonprofit organisation Costume and Textiles Aotearoa New Zealand (CTANZ), and Singapore in the Eyes of Mother Artists (SITE.MA), a community collective showcasing the diverse perspectives of mothers in Singapore.
Books
Driven by curiosity about how experienced professionals address career questions from newcomers, I started a series of interviews with senior leaders at companies such as McDonald’s, Amazon, and Prudential, as well as entrepreneurs, to offer guidance to those navigating their careers during the COVID-19 pandemic.
Upcoming
Grounded in my research on communication, values, and behaviour, I am working on a forthcoming book, Do Not Communicate, about how people can communicate more effectively across personal, professional, and societal contexts to achieve meaningful outcomes.
Academic publications
Sellou, L., Liu, M. H., Lim, K. Y., Kuang, J., Yu, Y., Hua, Q. H., & Loh, A. (2015). The benefits of involving undergraduate students in outreach programmes: A case study in Singapore. In Conference Proceedings. New Perspectives in Science Education (p. 235). libreriauniversitaria. it Edizioni.
Yang, X., Yu, Y., & Gao, Z. (2014). A highly sensitive plasmonic DNA assay based on triangular silver nanoprism etching. Acs Nano, 8(5), 4902-4907.
Yu, Y., Ren, Y., Shen, W., Deng, H., & Gao, Z. (2013). Applications of metal-organic frameworks as stationary phases in chromatography. TrAC Trends in Analytical Chemistry, 50, 33-41.
The Looking Glass
The words written here are highly personal and may be biased. However, if you are interested, welcome to my world.
Alice Yu Yuebo
Alice Yu Yuebo 