About Me

Alice Yu Yuebo is a seasoned branding and communications strategist, now pursuing a PhD in Marketing at the University of Otago with a research focus on sustainable consumption. Her current academic journey complements over a decade of industry experience leading successful marketing campaigns across APAC, particularly in tech, finance, consulting, and education.

She is the founder of Mama on Palette, Singapore’s first community for mothers who love art, dedicated to improving mental health through creative expression. Over the past six years, her community-building efforts have empowered hundreds of mothers to rediscover their identity through art.

An SG 100 Women in Tech awardee and Women in Marketing Global Award winner, Alice has been featured in AdWeek, Jing Daily, WARC, and Marketing in Asia. She is passionate about mentoring women and young marketers and co-authored Before the Good Things Come, a book answering career questions from Gen Z and millennial professionals.

Professionally, Alice has spearheaded thought leadership and demand generation at NCS Group, where she led the launch of the inaugural NCS Impact Forum, attracting over 1,000 tech leaders across APAC. Her experience includes driving regional marketing for B2B consulting, building partnership ecosystems in EdTech, and transforming 5,000 financial consultants into digital advocates for a Fortune 500 insurer—helping the brand achieve top Gen Z engagement and awareness in Singapore.

Fluent in English and Mandarin, Alice balances her academic, professional, and parenting roles with a commitment to building a more sustainable, inclusive future through education, marketing, and innovation. She’s recently started The Sustainable School, aiming to make sustainability-based STEAM education accessible to everyone around the world.